What's the difference between a micro-influencer and a nano-influener?

Some people don't realize that there are different categories of influencers, and some think they should only work with the creators with the highest followings. That's actually not the case. Continue reading to learn why.

Nano-Influencers

Nano-influencers are content creators who have less than 10,000 followers on their platform. Because of their lower following, the higher the engagement and loyalty of their followers. nano-influencer's recommendations tend to be perceived as more genuine.

Nano creators bring a relatable, everyday vibe that cuts through the gloss and heavily stylized content of celebrity-level influencers. Their audience size may be smaller, but the quality of their interactions lead to higher engagement rates and more impactful brand sponsorships. (forbes.com)

Micro-Influencers

Micro-influencers are content creators who have 10,000 to 50,000 followers on their platform. Their following tends to lead to very high engagement rates and their recommendations usually seem genuine toward their audience.

Their audience is more targeted and dedicated to the influencer's identity, which makes them more attractive to potential sponsors than the big names in the niche. In other words, working with micro-influencers can affect your lead generation by far. (ana.net)

Why work with smaller creators?

Eclipse works with nano-influencers and micro-influencers for the reason that the brand exposure is much more genuine. Brands will see a lot higher engagement rate with the lower-tier influencers. We choose to work with smaller creators because they deserve to work with brands they already love and admire, and to get compensated fairly for their work.

To learn more on why your brand should work with smaller creators, check out our post: "Why should my brand work with small creators".

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