Why should my brand work with smaller creators?

THEIR VIBE.

Nano-influencers and micro-influencers bring a more relatable, and every day vibe. Their audience tends to trust their recommendations a lot more than bigger-influencers audiences. They have higher quality engagements with their followers, and more frequent engagements. Usually their brand-partnerships are more impactful than those influencers with larger audiences.

A nano-influencer or micro-influencer is almost considered a friend by most of their followers. if a decision requires a rather small investment of time, money, or effort, we tend to trust our friends more.

THEIR ENGAGEMENT.

Smaller creators are more likely to answer almost every comment, moreover, they don’t just give a catchphrase but provide a quite meaningful answer or ask a question in return to understand their followers better.

They tend to have developed one-on-one connections and communication, therefore leading to a more intimate and engaging audience. They know the most loyal followers and love to interact with them.

According to the recent State of Influencer Marketing 2019 by HypeAuditor, the engagement rate of nano-influencers is twice as high as that of other groups of influencers. The higher the engagement rate, the more an influencer’s followers will see a sponsored post.

TRUST.

Small creators are much pickier about the products or services they choose to sponsor or promote. They don't want to disappoint or lose the trust of their audience, therefore their audience will trust their opinion even more. your product will get an endorsement from an audience because of an established trust towards the influencer.

Ready to join the eclipse community?

Influencers apply here

Brands apply here